Our Purpose

Hairdresser is cutting hair for female customers with scissors to cut hair in a beauty salon

Creativity

Research and data initiatives that inform policy and employment outcomes, strengthening the industry’s voice and raising recognition of creative and technical skills as professional retail services.

 

Progress bar with the words new skill loading, education concept, having a goal, online learning, knowledge is power strategy

Capability

Initiatives that build future-ready workforce capability, business excellence, and robust talent pipelines, focusing on knowledge, professional standards, compliance, ethics, workforce culture, and wellbeing. 

 

Paper chain friends, teamwork, diversity, family or community, hand holding and protecting

Change

Projects and partnerships that enrich communities and create measurable social impact, leveraging the life-changing power of creative skills to deliver benefit and support positive change.